c. 1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.
1. It's a game that has really lost its allure.
2. the allure of the big city
3. The allure of the moonlIt'swimming pool proved too much for him.
4. He's an excellent actor, but he doesn't have the sexual allure that the role requires.
5. The allure of the moonlit swimming pool proved too much for him.