Among the brands produced are the Thomas the Tank Engine range, Matchbox cars, cars, Toy Story, Barbie and Fisher Price products, Scrabble and the Hot Wheels sets.
Giant image of a child was placed on pedestrian bridge in Mexico to make real cars look really tiny. Perfect AD campaign for the toy car brand. [link].
Once a star marketer who helped build Barbie and Hot Wheels, Barad reached the top of the world's largest toy company and was No. 6 on Fortune's first Most Powerful Women list in 1998.
Once a star marketer who helped build Barbie and Hot Wheels, Barad reached the top of the world's largest toy company and was No. 6 on Fortune's first Most Powerful Women list in 1998.