ad captandum vulgusyoudaoicibaDictYouDict[ad captandum vulgus 词源字典]
"So as to win over or capture the minds and attention of the mass of ordinary people", Early 18th cent. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.[ad captandum vulgus etymology, ad captandum vulgus origin, 英语词源]