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mesmerize

mesmerize: [19] Franz Anton Mesmer (1734– 1815) was an Austrian doctor whose experiments with what he called ‘animal magnetism’, by which he induced a trance-like state in his subjects, are considered to be the forerunner of modern hypnotism (formerly called mesmerism [19]). The broader sense of mesmerize, ‘enthral’, dates from the early 20th century.